Most audits end with two hundred pages of tool output and no opinion. A useful one ends with a ranked list of what to do first.
What a real audit contains
- Technical. Crawl errors, indexation, duplication, speed, checked against your logs and Search Console rather than a tool default.
- On-page. Content, headings, metadata, keyword mapping and internal linking for the pages that matter.
- Off-page. Link quality, toxicity, anchor distribution, and the gap between your profile and the ones ranking above you.
- Competitors. Who wins which searches, what they have that you do not, and what closing the distance would take.
- A prioritised plan. Effort and expected impact next to each item, so you can decide what to fund.
What monthly reporting should show
Four things, every month, against the benchmark set at the start. Positions on the searches you agreed. Organic sessions to the pages that were worked on. Conversions attributed to organic. The share of total leads coming from search.
Plus a written summary. Numbers without interpretation mean nobody is thinking about your account between invoices.
What to ask before you buy it
- Who chooses the tracked keywords, you or us?
- Are the analytics and Search Console accounts in our name?
- What happens to our reporting history if we leave?
- Can we see a real monthly report, with the client name removed?
Disclosure. This site is published by Dubyte AI Solutions, a Dubai agency that sells the services described here. We say so on every page rather than pretending to be an independent directory.